The Marketing WELL

Fractional and project-based event strategy, marketing and planning for high-growth startups, venture capital firms, and Fortune 100s.

Highlights: Flagship Events

Second Opinion Summit (SOS) | October 2026 | Brooklyn, NY

I planned and produced the inaugural Second Opinion Summit, a three-day gathering at the Wythe Hotel in Brooklyn. It brought together 184 leaders from health tech, digital care and healthcare operations, along with 41 speakers and 17 sponsors. Sixty-five percent of attendees held VP, head-of or executive roles.

The Summit was built as an alternative to the typical conference, with less forecasting and more candor. Most sessions ran under the Chatham House Rule, so clinicians, founders, investors, payers and current and former federal regulators could speak freely.

Photography credit: Sam Popp

How Teams Work With Me

  • Senior event leadership for growing companies that don’t have a dedicated in-house events team.

    • Ongoing event strategy and planning

    • Production oversight and management

    • Event concept development

    • Annual event calendars

    • Sponsorship opportunity development

  • For teams that need flawless strategy and execution, end to end.

    • Venue & vendor sourcing, from first search to signed contract

    • Run-of-show & logistics, planned to the minute

    • Speaker, sponsor & partner management, from programming to promotion

    • Attendee communications that build excitement before doors open

    • Food & beverage, curated to fit the experience

    • Wellness & mindfulness moments, from sound baths and breathwork to restorative breaks built into the day

    • On-site leadership of contractors, interns & staff, so your team can be present

  • The messaging and multi-channel promotion that draw guests in.

    • Event positioning & messaging that gives people a reason to show up

    • Multi-channel promotion across email, social & partner networks

    • Registration strategy, from early-bird offers to the final push

    • Speaker & sponsor co-marketing that extends your reach

    • Attendee communications, from save-the-date to day-of details

    • On-site content capture for social, recaps & next year’s promo

    • Post-event follow-up & reporting that turns attendance into results

When Teams Bring Me In

  • You’re scaling fast and need events that perform, but a full-time events hire isn’t in the budget yet.

  • A retreat, summit or customer event is coming up and no one really owns it.

  • You want events to build pipeline, and need an event strategist.

  • Your team is already at capacity, and this event can’t be one more thing on someone’s plate.

  • You’re hosting great events, but the follow-up stops when the event ends, and so does the momentum with your prospects.

  • You’re spending on events without clear goals or a way to measure them, so it’s hard to know what’s working or where to invest next.

  • You’re a VC firm that wants your Annual General Meeting, founder dinner or portfolio event to strengthen your brand and your network.

Photography credit: Glenn Cook

Photography credit: Sam Popp

Recent Work

A selection of recent work, from multi-day conferences and summits to hackathons and executive breakfasts, receptions and invite-only dinners. I design experiences that build awareness and relationships and earn lasting partner & sponsor loyalty.

America’s Physician Groups (APG) | Spring Conferences & Fall Conferences | San Diego, CA and Washington, DC

Photography credit: Glenn Cook; Sam Popp

“Working with Amber was an absolute pleasure, and I would highly recommend her to anyone looking for a dedicated and results-driven event marketing professional.”

Delphine Le Grand, cofounder at Protocole and cofounder of HealthCon NYC

Town Hall Ventures | Hackathon at SOS 2026 | New York

Maven Clinic | Networking Matcha & Coffee Hour | New York

Fortune 100 companies | Corporate Wellness Activations and Company Retreats | Philadelphia and Los Angeles

HealthCon NYC 2024 | Inaugural Conference | New York

ŌURA | Executive Breakfast & Panel (invite-only) | New York

Aegis Ventures | Executive Roundtable Dinner | Brooklyn, New York

Client Testimonials

“Amber - you produced the entire thing and made it look easy…expertly and seamlessly done.”

Christina Farr, Founder and CEO at Second Opinion Media

“Look forward to downloading with you and the team once youve caught your breath. It was a great event so you should be very proud!”

Managing Director at Stifel Venture Banking

“Amber is thoughtful, proactive, and easy to work with. She excels at taking ambiguous tasks and turning them into something concrete and finished. She can can jump in, get oriented quickly, and genuinely make your work easier, I would highly recommend working with her”

Allie Kerr, Founder & Event Strategist at APX Productions

“Sponsors and attendees were glowing, telling all the team members how amazing the event was and how well curated. They literally left begging for more! Amber was the ultimate team leader and team player.”

Meredith Nolan, Founder in digital health; MBA, Harvard Business School

“Town Hall Ventures co-hosted Hack the ER at the Second Opinion Summit, and Amber served as the event’s quarterback. Her detailed planning served critical to the huge success of the event. [She] gave every partner a clear picture of the run of show, the roles, and the timeline, and she kept all of us on track through every step. As a co-organizer, I always knew exactly where things stood.

This event reminded me of my why, and working with Amber was a huge part of it. I'd definitely work with Amber again!”

Janet Yim, Head of Platform at Town Hall Ventures

Ready to turn your events into a strategic engine for growth?

Let’s discuss your upcoming events calendar, goals, and how we can work together.